Using the terms “cloud” or “cloud computing” these days (in the context of IT) usually generates some confusion and often a fair amount of misinterpretation. What one person calls “cloud” another person calls “tomato”. Corny, but you get my point, right?
Cloud computing is mostly about perspective. Salesforce.com, for instance, has a whole range of products and offerings that have the word “cloud” in them. What does this mean? What is a “cloud”? For them, and their customers, it’s a whole series of technologies, all packaged together that with a little development, customization or configuration, a company may use to support some process or serve some need that is important to their business, without any investment in hardware or underlying infrastructure software technology or delivery mechanism (databases, operating systems, web servers, contact management packages, workflow products, etc).
Once again, it’s about perspective. I’ve POSTED before on this, in a rather esoteric manner, about cloud being like OSI.
For most folks, though, cloud computing is “somewhere out there” ( one may say, pointing to the sky). Meaning, it’s out on the Internet or some remote network, datacenter, hosting facility, etc. It’s someplace where I, as a business owner/consumer, don’t have to “worry about it”.
So before you go all “cloud” happy because some sales guy is touting the buzzword of the day (eg “cloud”), think about this.
First: Computing is hardware + software to equal services that a business requires to operate.
Second: Businesses need computing and have needed it for decades to create operational efficiencies in their organization. Or, in some cases, their business totally depends on the computing, to function.
Third: Businesses used to buy their own computing, and design, installation, training, management, upgrades (software and hardware) and many other costs associated with “owning” your own stuff became very expensive (and very lucrative for those doing the work and selling the products).
Fourth: IT Services companies began providing management of computing (see my friend Rory’s blog HERE about this) such that businesses didn’t necessarily have to hire their own staff, but still “owned their own stuff”.
And now…we have “cloud computing” (aka hosting, aka workload hosting, aka datacenter-based computing, aka ad infinitum). Somebody else buys the hardware, somebody else buys the software, somebody else makes it all work, highly available and pretty and delivers it to the business to perform that valued function or process that they have always needed to operate.
But it still all boils down to one thing: It’s computing. That hasn’t changed.
Now, you don’t own your own stuff. You don’t manage your own stuff. You simply operate and lease what you need. Cloud computing is not some revolutionary new technology. Cloud computing is not some “invention”. Cloud computing is simply a business operations model whereby a company can get the computing it needs without all the traditional investments in hardware and software, staff, etc.
So don’t get all confused about this. Get your head out of the “clouds”, put your feet on the ground and think about what your business requires. And if you can get that more cost-effectively by having somebody else do it, then call it whatever you want. Just remember, it’s not anything special. It’s simply an operations model that’s been around for years but now has a lot of media hype and marketing spin behind it.
And if you have any serious questions, give me a call. I’ll set you straight.